Digital Marketing

Internet marketing is the core of your digital hotel marketing strategy to distribute your hotel online.

VASP Hospitality offer our member hotels innovative and creative online hotel marketing strategies. It is a highly specialized task for which you need to attract qualified experts to bring you optimal results and ROI.

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  1. Hotel Website Development - VASP Hospitality help hotel and resorts to create a luxurious, responsive and multi-layer website, which enhance the hotel’s visibility across the globe.
  2. Global Distribution on GDS - Ready to connect to a worldwide network of 500,000+ travel agents? If you are located in a high-volume tourist location, then see if GDS is right for you!
  3. Representation Services - With our online representation service, VASP Hospitality can help hotels and resorts to improve the hotel’s online presence and increase online/offline sales.
  4. Meta-Search Marketing - VASP Hospitality help hotels and resorts to promote them on Meta Search platforms such as TripAdvisor (Tripconnect), Google Hotel Finder and Trivago are already some of the most popular websites for many travelers looking to compare hotels and rates. It’s possible for hotels to receive direct bookings at lower than 10% cost per booking saving many hotels on expensive OTA fees.
  5. Online Reputation Management - Online reputation management is the process of controlling what shows up when someone looks you up online. We’ll show you how to identify and clean up any damaging content about you online, like negative Google results, risky social media posts, and images as well as help you promote positive content that helps you look great online.
  6. Search Engine Optimization (SEO) - VASP Hospitality analysis team run SEO audits of your site and make it search-engine-friendly. Optimize your site for mobile search. Perform keyword-focused SEO for each landing page to benefit from the Google Hummingbird algorithm.
  7. Search Engine Marketing (SEM) - Search engine marketing or SEM is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
  8. Social Media Marketing (SMM) - Social media marketing (SMM) is the use of social media websites and social networks to market a company’s products and services. Social media marketing provides hotels and resorts with a way to reach new customers, engage with existing customers and promote its desired culture, mission or tone.
  9. Retargeting, Geotargeting and Remarketing - Think of all these technologies as a way to deliver the right message to the right user at the right time. This applies to your website, email and any other communication.